ENGLISH 4TH QUARTER PERIODICAL ASSESSMENT REVIEWER

• ETHOS 


  It is a Greek word meaning ‘character’
• ETHOS 


  In terms of persuasive language, it is an appeal to authority and credibility. is a means of convincing an audience of the reliable character or credibility of the speaker/writer, or the credibility of the argument.

  *It is an important tool of persuasion because if you can get your audience to see you or your argument as credible and trustworthy, it will be much easier to persuade them.
• PATHOS

  Is a Greek word meaning ‘suffering’ or ‘experience’
• LOGOS 


  Is a Greek word meaning ‘a word’ or ‘reason’.
• LOGOS 


  In rhetoric, it is an appeal to logic and reason. It is used to persuade an audience by logical thought, fact and rationality

  *It can be a useful tool of persuasion because if you can ‘prove’ an argument through logical and sound reasoning, your audience is more likely to be persuaded.
• Chunking

  Break your speech down into smaller sections and memorize them one at a time.
• Mnemonics

  Use memory aids like acronyms or rhymes to remember key points.
• Visualization: 


  Create a mental picture of yourself delivering the speech confidently.
• LOGOS


  I’ve not eaten meat for 8 years, and I’m fit and healthy; you can’t argue that vegetarianism is always unhealthy.
• LOGOS


  We have conducted the experiment 57 times and we get the same results every single time.
• LOGOS


  That is not my wallet. My wallet has a tear in it. This wallet has no tear in it. Therefore, it cannot be mine.
• PATHOS


  If you don’t go on this holiday you will regret it. You don’t want to live with regrets, don’t you?
• PATHOS

  • It is used in persuasive speech as an appeal to the emotions of the audience. 
  • is the way of creating a persuasive argument by evoking an emotional response in the audience/reader. *You can use pathos when trying to persuade, by appealing to an audience’s hopes and dreams, playing on their fears or worries, or appealing to their particular beliefs or ideals. 
• PATHOS


  You love your dog; so buy this dog food, as it will help him to get all his nutrients.
• PATHOS


  You have been poorly treated. You have been taken advantage of. Now is the time to take action
• ETHOS

  • I have been married for 58 years and I can tell you that he will not be a good husband to you. 
• ETHOS

  • Having written ten successful novels myself, I can tell you that this book is worth buying. 
• ETHOS

  • My friend, who has a PhD in nutritional science, says that we should eat fewer carbohydrates. 
• Paradox

  • It is a statement or expression that is somewhat self-contradictory but it is used to make someone rethink in such a way that one finds some truth in the statement. 
  • These paradoxes appear in prose and in poetry, but pervades in Christian Literature. 
• PARADOX


  A paradox is a puzzling statement that seems contradictory but might contain a deeper truth or reveal a limitation in our understanding.
• CONTRADICTION


  A contradiction occurs when a statement directly contradicts itself, making it logically impossible to be true.
• News – newly acquired information that aims to inform people about the local community, national issues/and or the world. 
• 
  

  News is written through an inverted pyramid. t resembles an ice cream because the top part contains the most important details of the news articles. The middle part contains less important details while the bottom part contains the least important details about the topic.
• Lead – contains the most relevant information about the games including the scores and the player of the game.
• Body – contains the highlights of the game including the play-by-play sequences. 
• Tail – contains the least relevant information about the match.
• A sports lead usually emphasizes the who and how of an event, while a straight news lead usually emphasizes the who and the what.
• Who Won?

  The teams involved or the names of key players
• What? (happened)


  The name of the sport, league or tournament.
• Against whom?


  The opponent of the winning team.
• By what score?


  The final score of the match (the final score should be in the lead and not repeated elsewhere in the story)
• Where?


  The location of the event
• When?


  The date or day of the event
• How?


  A brief description of how the game or contest was won
• HEADLINE

  • It is an assemblage of words written in bigger, bolder letters than the usual page text at the beginning of the news. 
  • It is also known as the head, but not a title. 
  • It is understood by many people to mean the biggest story of the day. 
  • Allows the hurried reader to get a quick glimpse of the news 
  • It also helps organize the news for readers
  • It sells the story to the readers, like bait. 
• News Headline: Deals with the hard facts and summary
• Feature Headline: deals with novelty, human interest
• News Headline

  •  Business leaders tackle global crisis
• Feauture Headline

  West Philippine Sea on red alert