Evauluation

• Reliability


  Strong as it is repeatable and highly controlled for the time
• external validity 


  weak. conducted in an artificial environment so not typical of real life lacking mundane realism
• sampling


  weak as use only one individual so cannot be generalised
• ethics: psychological harm:

  He was clearly very distressed and they did not remove the phobia, likely affected him through his life. Created a phobia No physical harm done
• ethics: valid consent

  Albert was deceived. Albert himself could not consent so given by proxy. His mother worked for the hospital as a nurse so a power dynamic could make her feel pressured to continue as well as financial incentives
• ethics: confidentiality

  Used a pseudonym however his mothers name was on records and his face on recordings
• education


  conditioning may be used by teachers to creat fear and anxiety- pupils humiliated and don’t want to answer a question