Evauluation

    Cards (7)

    • Reliability
      Strong as it is repeatable and highly controlled for the time
    • external validity 

      weak. conducted in an artificial environment so not typical of real life lacking mundane realism
    • sampling
      weak as use only one individual so cannot be generalised
    • ethics: psychological harm:
      He was clearly very distressed and they did not remove the phobia, likely affected him through his life. Created a phobia No physical harm done
    • ethics: valid consent
      Albert was deceived. Albert himself could not consent so given by proxy. His mother worked for the hospital as a nurse so a power dynamic could make her feel pressured to continue as well as financial incentives
    • ethics: confidentiality
      Used a pseudonym however his mothers name was on records and his face on recordings
    • education
      conditioning may be used by teachers to creat fear and anxiety- pupils humiliated and don’t want to answer a question