Media: pre production and planning

• Who is an Asset Log for?


  * Editor

  * Director

  * Screenwriter

  * Camera man
• Asset log use?

  Check legal issues such as Copyright and Permissions so no issues arise with other external companies.
• Why is an Asset Log effective as a PPD?


  Covers production so no issues arise and hinder the shooting of the project. Gives pre production workers a guide of what assets are needed and where they can be found so there is no confusion on set.
• What would make an Asset log unfit for purpose?


  No detail to when the assets will be used.
• Asset log limitations?


  Doesn’t apply to target audience, therefore doesnt make specific judgements for anything and only deals with resources.
• Who is a risk assessment for?


  * Film crew e.g director, cinematographer

  * SFX/VFX

  * sound engineer

  * lighting technician

  * Producer

  * Actors
• Risk assessment use?

  Assesses the risk to people and equipment on the shoot to prevent danger.
• Why is a risk assessment effective as a PPD?

  Keeps people on set safe from danger,

  also helps to protect the production company legally.
• What would make a risk assessment unfit for purpose?


  It did not have the correct information on how to avoid risks or didn‘t have enough information on all the risks.
• Risk assessment limitations, what doesn’t it consider?

  * Creative ideas or plan on how the shoot will go,

  * contact details

  * time consideration

  * doesn’t apply to target audience
• How to evaluate pre production documents?


  * who is it for?

  * what is it used for?

  * what makes it effective as a PPD?

  * what would make it unfit for purpose?

  * what are the limitations?
• Who is a Production schedule for?


  * the producer

  * the production manager

  * project managers

  * all members of the production team
• Examples of personal skills that are beneficial:


  Video production skills

  work to deadlines
• Examples of client requirements:


  * target audience (age, social grade demographic)

  * house style

  * station/brand name
• Examples of Secondary research methods to gain information:


  * websites

  * books

  * magazines
• Examples of primary methods of research:


  Analysing websites which have a similar target audience.

  focus groups, gain qualitative feedback on what could be changed/included.

  questionnaires gaining feedback on the TA likes and dislikes.
• Project management tools which help with planning/pre production:


  Spreadsheets, create overall gantt chart to help understand deadlines.

  project management software so changes to the document can be seen by team members.

  call sheet, can track equipment, personnel and resources being used for each task.

  SWOT analysis for initial planning.
• what does SWOT stand for?

  strengths

  weaknesses

  opportunities

  Threats
• What is SWOT used for?

  Assessing aspects of a business,

  helps to analyse what a company does well and devise a successful strategy for the future to overcome problems.
• Examples of ethical issues:


  considerate to target audience age demographic, language and images must be suitable.

  information must be accurate and truthful - younger audiences more likely to believe everything they see/hear.
• ways to to resolve ethical issues:


  Information included should be checked for accuracy before publishing to assure it is truthful and not misleading.

  media industries must not generalise any particular group, race or stereotype.