social change

• Gamson et al - the effect of groups

  when pps where placed in groups, 88% resisted the pressure to conform to the same smear campaign which other confederates had developed,

  demonstrating the significant influence of social support systems
• Nemeth (1986) - social change is slow

  long process and produced fragile effects,

  majority do not experience the issues so the issues are not resolved
• Social change is not always as simple as portrayed, with many being quite settled in their views and unwilling to change, due to stereotypes and social barriers
• Mackie - minority influence is very limited

  we are more likely to change our own views if the majority view is different to our own