lessson 4

• Motion media are graphics that use video footage and/or animation technology to  

  create the illusion of motion or rotation, and are usually combined with audio for use in  

  multimedia projects. 

   
• 2 Forms of Motion Media:

  Informal - created by individuals often for personal use  

  Formal - created by professionals who follow industry standards in creating,  

  editing and producing motion media.  
• Types of Motion Media  

  ANIMATION – Animated GIFs (Graphic Interchange Format), Flash, Shockwave, Dynamic HMTL  

  VIDEO FORMATS / VIDEO CODECS – MP4, DivX, MPG, 3GP, AVI, MKV, etc. 
• Smoothness of the Video


  • Movements are not smooth; action seems to jump from one position to another, as if some action was missing
• Lighting Coverage Matches


  • Look at the shadows; the source of light determines the size and direction of the shadow
• Scale and Size Consistent


  • Scale refers to how the size of the objects in reference to one another are near the real thing
• Direction


  • Indicates movement from one direction to another; can also refer to the growing or shrinking of an object
• Timing


  • Can be objective (measured in minutes, seconds, days, etc.) or subjective (psychological or felt); can be used to clarify or intensify the message or the event; using a pause can help time the events
• Transition


  • Used to switch between scenes
• Sound and Color


  • Adds meaning to the motion
• Blurring


  • In animation, blurring can provide the illusion of fast movement; in videos, it is often used to censor information for security or decency