MIL

• People use different media sources in order to gain information a media source is any resource that serves as a means of communicating to a general public audience
• Information is power and essential ingredients in decision making
• To gain appropriate relevant and quality information for your study or research work you need to know the various sources of information available
• The internet with websites presents a wide range of examples of informative texts which give the reader information about particular subjects
• Informative writing which provides facts is often quite formal and will often use the passive voice
• Informative Text and Media plays an important role in communication process through circulation of knowledge, providing forum for discussion of issues, teach ideas, skills for a better life, to express our thoughts and opinions
• What learners will be able to do


  • Describe the different dimensions of text information and media
  • Explain how text information and media is /are formally and informally produced, organized and disseminated
  • Evaluate the reliability and validity of text information and media and its/their sources using selection criteria
  • Produce a creative text-based presentation using design principle and elements
• Text


  A simple and flexible format of presenting information or conveying ideas whether hand written, printed or displayed on screen
• Characteristics of text

  • Text is very powerful as well as disseminating information, providing and giving suggestions
  • Text is available in different sources whether it is formal (news articles, published Books, newspapers, magazines, advertisements, research works, etc.) or Informal (blogs, personal e-mails, SMS or text messages, online messengers, Social media platforms, etc)
• Formal text-based materials


  Created and distributed by established institutions (such as publishing companies, news agencies, etc.) and go through a rigorous process of editing or evaluation and are usually governed by censorship of the state
• Informal text-based materials


  Come from personal opinions or views on different issues, processes, etc
• Text can be as short such as a single sentence or phrase, or they can be as lengthy as news articles or investigative reporting
• Questions to ask as a consumer of text media and information


  • Who or what institution is sending this message?
  • What techniques are used to attract and hold attention?
  • What is the language used by the writer?
  • What views are represented? Are they balanced?
  • How might the message be interpreted in different ways?
  • What is omitted, slurred or added in the message
• PRODUCER OF CONTENT

  • Target audience
  • Author or sender
  • Key content
  • Purpose
  • Form/style
  • Format
• Typeface


  The representation or style of a text in the digital format

  
• Types of typeface


  • Serif
  • Sans serif
  • Slab serif
  • Script
  • Decorative
• Design principles and elements


  • Emphasis
  • Appropriateness
  • Proximity
  • Alignment
  • Organization
  • Repetition
  • Contrast
• When several typefaces are used on a page, it might distract the audience and fail to communicate what you want them to get from the content
• Topics for brochure creation


  • Tourism Campaign
  • Election Campaign
  • School Admission
• Emphasis


  Creates visual interest to text elements
• Organization


  Concerns consistency of elements and the unity of the entire design
• Appropriateness


  Refers to how the text is positioned in the page. This can be left, right, center or justified
• Repetition


  Creates visual interest to text elements
• Proximity


  Refers to how near or how far are the text elements from each other
• Contrast


  Creates visual interest to text elements
• Alignment


  Refers to how the text is positioned in the page. This can be left, right, center or justified
• Imagine that you own an advertising firm, you need to create a brochure for a client with specific needs
• Topics to choose from


  • Tourism Campaign
  • Election Campaign
  • School Admission
  • Community Advisory
• Because of the advancement of media and information, netizens are empowered to express themselves to certain issues in the society, thus, this brings them countless opportunities
• Along with these opportunities are risks and challenges
• Text is very powerful in a way that
• Observe the following example of a typography poster with a poster statement, "Not all heroes wear capes."
• Identify an advocacy or issue that suits the following image


  • Target Audience
  • Sender/Author
  • Key Content
  • Purpose
  • Form/style
  • Medium/format
• Create your own typography poster design with a campaign statement consisting of 10-15 words
• Write an explanation of the poster made
• Visual media are sources of information in the form of visual representations
• Visual message design is a symbol with meaning
• Visual media is a colloquial expression used to designate things like TV, movies, photography, painting and so on
• All the so-called visual media turn out, on closer inspection, to involve the other senses (especially touch and hearing)
• In this lesson the learners are expected to understand the similarities and differences of the different types of visual media and information and gain comprehensive knowledge on how to analyze, design, develop, implement (utilize) and evaluate them