A behaviourist approach to learning. Learning to elicit an involuntary behaviour to a stimulus. Involves pairing two stimuli together one that does not elicit a reflex and one that does, so an association can be established between both stimuli
After learning is occurred, persisting conditioned stimulus ALONE repeatedly without UCS the strength of the conditioned response reflex will decrease over time
Converting sensory information from the world around us into a usable form that can be processed by the brain. You have to pay attention for this to happen!
Locating and recovering stored information from memory so we are consciously aware of it. Retrieval relies on the right cues so we can locate the correct piece of information
Register for all incoming sensory information. Although we are not consciously aware of the information that is held in sensory memory, you must pay attention to important sensory information for it to be further processed and transferred into the next memory store, short-term memory. If you do not attend to this sensory information, it will be lost from your memory forever
Sensory memory filters out any unnecessary information, thus preventing us from becoming overwhelmed by the vast amount of sensory information. Any information can be held long enough to decide whether the information is important enough to be attended to and therefore transferred to short-term memory. Also stores sensory impressions long enough for each impression to slightly overlap the first. This allows us to perceive the world around us as continuous, rather than as a series of disconnected images or sounds
Once information has entered our short-term memory, we can actively manipulate encoded information while we complete everyday tasks. This occurs through receiving and integrating information from both sensory memory and long-term memory. Your short-term memory retrieves and compares existing information that was held by your long-term memory. By comparing this information, your short-term memory can then send new information to your long-term memory for long-term storage
Repeating the information being remembered either out loud or in your head to preserve it in your short-term memory. Information can be kept in your short-term memory for as long as you repeat the information and are not interrupted
A relatively permanent memory system that holds vast amounts of information for an extended period, possibly for life. When information is transferred into long-term memory, it undergoes further encoding according to its meaning and it once again becomes unconscious. This is to prevent us from being overwhelmed by the vast amount of information that we have stored in our long-term memory
Relatively permanent. Some memories can be stored for life. However, some information can decay over time, particularly due to factors like disuse of the memory or brain diseases
Information stored in long-term memory is organised semantically, which means that the meaning of the word, phrase, picture, event or thing is encoded, as opposed to its sensory input. Semantic information is stored for a long time in an organised way, according to meaning and importance to your personal experience. When information is required, it is retrieved by locating it in long-term memory and sending it back to its conscious awareness (short-term memory)
Significant research to support the theory of separate memory stores
Explains limitations of memory without encoding - eg displacement and decay, and the importance of attention in memory
It makes sense that memories in the LTM are encoded semantically – i.e. you might recall the general message put across in a political speech, rather than all of the words as they were heard
Limitations of Atkinson-Shiffrin multi store model
Model is oversimplified - assumes each store works independently and there is evidence there are multiple STM and LTM stores
Does not explain memory distortion
Does not explain why some things can be learnt with minimal rehearsal - eg being bitten by a dog once - memory remains vivid after one encounter
Sometimes you rehearse info a lot and it is still not transferred into LTM
It does not make much sense to think of procedural memory (a type of LTM) as being encoded semantically, i.e. knowing how to ride a bike through its meaning
It is only assumed that LTM has an unlimited capacity, as research has been unable to measure this accurately