16ppt

• Social responsibility


  The obligation of an organization's management to make decision and take actions that enhance the welfare and interest of society as a whole
• Reasons to do business beyond profit


  • Profit is an output, not a purpose
  • A business must have reason to exist beyond that of making money and maximizing shareholder value
  • Profit cannot be the goal, vision, or the purpose of an organization
  • If the business main purpose is to make a profit, this will both lead to a lack of strategic direction and reduced staff motivation
  • For employees, they make money for the owner of the business
• Companies with a purpose beyond profit tend to make more money
• Purpose


  An inspirational reason for being which inspires and provides a call to action for an organization and its partners and stakeholders and provides benefit to local and global society
• Types of business purpose


  • Discovery - rooted in intuition that life is a kind of adventure
  • Excellence - implies standards and purports the beliefs that excellent performance in our role in life represents the supreme good
  • Altruism - is a purpose built in serving its customers in a way that is beyond standard obligation (Example: Body Shop)
  • Heroism - demonstrates achievement, often with a charismatic and visionary leader (Example: Ford & Microsoft)
• Profit doesn't motivate the salaried staff to make success happen
• Connecting people to a purpose is an important way of helping them feel good about your company
• Businesses with a strong sense of purpose are more successful
• Reasons for business to look beyond profit


  • Purpose and values motivate and unify management and staff
  • Purpose and values give a company a solid foundation from which to make decisions
  • Purpose and values provide a navigational compass to all elements of the business
  • Customers will have more to buy into and engage with
  • Purpose and values encourage loyalty of both staff and customers
  • Purpose and values encourage a strong culture and ethics within a business