1.3.5

• product portfolio


  the complete collection of the products or services that a business sells
• advantages of a product portfolio 


  higher chance of sales and market share

  alternation throurgh decline and growth stage
• disadvantages of a product portfolio 


  wastes money on products that dont do well
• product life cycle 


  a theoretical model which describes the stages a product goes through over its life

  research and development

  introduction

  growth

  maturity decline