health

• propaganda - an advertisement that sounds too good to be true, information that has been reviewed by medical and research professional is true and guaranteed.
• bandwagon - in this type of commercial, the target audience are to join in and take the course of action that "everybody else is taking".
• gilttering generalities - these commercial will use words that are related to family values, peace, love, and freedom. in the ads words like "para sa pamilya".
• plain folk - you will see in these commercial the "masa" like jeepney drivers, construction workers, and housewives who are endorsing pain relievers, laundry soap, fabric conditioners, dish washing soap, and other household products.
• reward - a type of propaganda in which the customer gets another product for the purchase of the original product.
• testimonial - in this commercial, popular TV, movie, and sports celebrities will say that they eat a particular canned good or drink a particular energy drink, softdrinks, or liquor.
• transfer - a technique used to stir the emotions of the audience to win their approval.
• label - a strip of paper, cloth, metal, or other material attached to a container or product.
• wise health consumer - does not buy products right away.
• determine - the essential product to purchase.
• explore- the alternatives.
• consider - the consequences of each option.
• identify - the factors that you consider important.
• decide - what you buy.
• evaluate - your decision.