1. Learning to associate something of which we initially have no fear (neutral stimulus) with something that already triggers a fear response (unconditional stimulus)
2. For example, the traumatic experience of being bitten by a dog (neutral stimulus) could create a phobia of dogs
Little Albert displayed distress at the sight of other furry objects such as a non-white rabbit, a fur coat and Watson wearing a Santa Claus beard made out of cotton balls
1. Responses acquired by classical conditioning usually tend to decline over time, but phobias are often long lasting
2. Operant conditioning takes place when our behaviour is reinforced (rewarded) or punished
3. Negative reinforcement - an individual avoids a situation that is unpleasant, e.g. someone with a fear of the dentist will avoid going to the dentist
4. Such a behaviour (avoiding the dentist) results in a desirable consequence, which means the behaviour will be repeated