FINAL NA TO HA

• Digital technologies have radically changed the different activities of people in the way THEY WORK, CONSUME, and COMMUNICATE OVER A SHORT PERIOD OF TIME.
• Color theory

  combination or one or more colors, may be our instinct to choose but there is a science behind it
• Color Theory- Hue, saturation, value
• Rules in font

  In choosing a font/ typeface, it should portray the message that you want to say to viewers.
• RULES IN FONT

  It is discouraged to use Comic Sans, Papyrus, Jokerman and Curlz MT
• RULES INN FONT

  limit yourself to one or two per project
• Artificial Intelligence

  A technology that allows machines to perform tasks that typically require human intelligence, such as learning, problem-solving, and decision-making
• Automation

  The use of technology to perform tasks and processes automatically, reducing the need for human intervention
• Cloud Computing

  A network of remote servers hosted on the internet that allows organizations to store, manage, and process data, as well as access software and computing power, without the need for local infrastructure
• Big Data Analytics

  The process of examining large and complex data sets to uncover insights, patterns, and trends that can inform business decisions
• Big data analytics is an IT trend that allows businesses to analyze extensive sets of information
• Cloud Computing

  A network of resources a company can access
• Cloud Computing

  Allows organizations to transfer their stored files across multiple sources using virtualization
• Cloud Computing

  Allows less installation across company computers
• Google map belongs to the technology trend of Big Data Analytics
• Melly introduced a page for her online shop. Upon message of possible customers, she noticed that it consumed most of her time instead of doing other stuff. The technological trend applicable to use is Automation
• The term ICTs has been used to embrace technological innovation and merging in information and communication transforming our world into information or knowledge societies.
• Augmented Reality

  A technology that overlays digital information, such as images, text, or 3D models, onto the real-world environment, creating an enhanced or "augmented" experience for the user
• Layar is an example of Augmented Reality
• Virtual Reality

  A technology that immerses the user in a computer-generated environment that simulates reality through the use of interactive devices
• Machine features that notify the operator to change part burn out is an example of Automation
• Google Drive

  An example of Cloud Computing
• Sensors

  A component of the Internet of Things that collects data from the environment
• IoT aids businesses in terms of real-time look into systems, delivering insights into machines, and providing data for logistics, but not in commanding functions
• Function of LINES

  Give emphasis, divide or organize content, or to guide viewer's eye.
• Wide use of gamification


  • Increase graphical interface
• Function of Texture in graphic arts

  Establishing visual value or a focal point in an artwork, having contrast within a design, making an artwork visually balanced
• Identity or visual balance is the visual representation of a brand. It can be a form of image, choice of color or typography. 


  Eg. logo, typeface, color combinations
• Selecting Professional Typography

  Do not make it fancy - it only makes your text confusing
• Selecting Professional Typography


  Do not mix fonts/typefaces - it gives mixed interpretations to your audience
• Selecting Professional Typography


  Mix Contrasting fonts/typefaces - Serif typefaces for the product title, sans serif for the subtitle.
• Basic principles of lay-out and composition


  Proximity, White space, Alignment, Contrast, and Repetition
• Proximity


  placing related elements together, block texts or graphics that are related should be grouped together
• White Space


  Negative space between lines, silence in a musical composition.
• Alignment


  organize different elements in their composition
• Contrast


  opposite to the other element, catch the viewers eye, create direction, or give emphasis
• Lighting-Direction


  can make the image seem flat or 3-Dimensional
• Lighting- Temperature

  The colour of light is measured by temperature in Kelvin (° K). Natural light changes through the day and humans respond psychologically to different colours, therefore the colour of a photo will affect emotional responses.
• Lighting- Colours

  When taking a photo with digital camer, the while balance setting of a camera will affect the colour cast of the image, balancing the lighting of the subject
• Art photography

  Photography is an art because its beauty is subjective