The ethical guidelines produced by the British Psychological Society in its Code of Ethics and Conduct (2006) and Code of Human Research Ethics (2014), which govern the work of all practising and researchpsychologists
Psychologists should respect people as individuals and avoidunfair or prejudiced practices
The data collected should be confidential and anonymised so that people cannot be identified in the research
This can be especially important in cases studies where individuals might be identified more easily because of the amount of informationgiven about them
Psychologists should behave with honesty and fairness in all their interactions, with allpeople
It is essential that psychologists consider whether the benefits of the research can be said to outweigh the possiblecosts to participants in that research