Founded in 1957 as the European Economic Community
In 1992 became a full-fledged economic union
An economic and political union of 27 member states
Member states have a combined population of 500M (7.3% of world population)
Bloc GDP is 20% of global GDP17by prof
OJECTIVES:
Elimination of custom dutiesamong all member states
Free flow of goods and services among all members
Creation of common trade policies toward all countries outside the EU
Freemovement of capital and personnel within the bloc
Encouragement of economic development throughout the bloc
Monetary and fiscal coordination among all members
ASEAN - Association of SouthEast Asian Nation
Established in 2015 in pursuit of regional economic integration for ASEAN members
In 2014, collectively the third largest economy in Asia and the seventh largest in the world
AEC Blueprint 2025 characteristics:
A Highly Integrated and Cohesive Economy
A Competitive, Innovative, and Dynamic ASEAN
Enhanced Connectivity and Sectoral Cooperation
A Resilient, Inclusive, People-Oriented, and People-Centred ASEAN;
A Global ASEAN
Opportunities for Entrepreneurs
abundantrawmaterials and capital; idle capacity
growth through marketexpansion
lowerwages and cost of materials
most profitable markets
cyclical or seasonal slumps
Peculiar manufacturing technology
learning about products not sold domestically
learning about othercultures
traveling for business or pleasure
Competitive Advantage of NATIONS
Resource rich countries - natural resources
Labor Rich countries - manpower
Market Rich countries - Purchasing power
Characteristics of successful global startups:
Globalvision from inception
Internationally experiencedmanagement
Strong international business network
Preemptivetechnology or marketing
A unique intangibleasset
A linkedproduct or service
Tight organizationalcoordination worldwide
Ways of going international
importing
Exporting
International Alliances & Joint Ventures
Direct Foreign Investment
Licensing
Importing - Buying and shipping foreign-produced goods for domestic consumption
To be aware of importation opportunities
attend trade shows and fairs where firms gather to display their products and services
monitor trade publications
Exporting - The shipping of a domestically produced good to a foreign destination for consumption
Exporting increases market potential.
Firms eventually become efficient in the production due to the expanded market which translates to lower costs.
It will take time to learn the intricacies and efficiencies of international business
Note that it will normally take 3 to 5 years to become profitable in exportation
Joint Venture - Pro
Gainingintimateknowledge of local conditions and government where facility is located.
Sharing resources mean compensating for weaknesses of each firm.
Capital outlay and risk is shared.
Strategic fit of a domestic firm with a foreign firm
Joint Venture con:
The problem of fragmented control
Clash of corporate cultures and management styles
Inconsistent tactical execution due to unclear roles can lead to mismanagement of resources
Direct Foreign Investment
DFO - A DFI is a domestically controlled foreign productionfacility. Typically involves 1 0 to 25 % ownership of the voting stock in a foreign enterprise
Licensing - A business arrangement where a business (licenser) provides patents, trademarks, manufacturingexpertise, or technicalservices to a foreignbusiness (licensee)
The licensee (and not the entrepreneur licenser) will be responsible for the capital outlay, daily production, marketing, technical, or management requirements