Advantages of indirect distribution method

• The experienced agents deal with customers, which allows the businesses to focus on core issues
• Transportation and storage it taken care of by intermediaries
• There is no need to hire specialised staff to be sales complaints
• They do not have to deal with customer complaints
• They enjoy the benefits of bulk orders from the wholesalers
• Better market coverage is achieved
• Intermediaries understand how the market operates
• Consumers are often spread across the country, distribution needs to be widespread as well
• Direct distribution requires a large investment in advertising
• Intermediaries sometimes provide credit to consumers, which wil help attract more consumers
• Consumers are spread across the country and make the distribution process expensive
• Intermediaries have expert knowledge of the distribution