Channels of distribution

• The distribution channel is the path in which the product is moved from the producer to the consumer
• The channel is the most effective and cost efficient for the product and reaches the target market
• A distribution channel is made up of many businesses that help move the product from the producer to the final user/consumer
• It starts with the producer and ends with the final consumer
• The main aim of the distribution channel is to ensure that the right product is available at the right time
• Three participants in the distribution channel: the service provider, intermediaries, customers