When direct distribution channels are used, producers sell their goods directly to the customers without using any intermediaries. The goods move from the manufacturer/producer to the consumer
Manufacturers carry all the risks
Direct distribution involves the producer and the consumer
The wholesaler and retailer are cut from the process
Marketing and selling of products to the customers without involving a middleman
Manufacturers take full control over the product and marketing
Direct distribution ensures a better end-user price as there are no intermediary costs
Direct channels provide immediate feedback
More specialised employees who are trained are required in this type of distribution
