Advantages of direct distribution method

• Manufacturers have control over the product and marketing
• The achieve better end-user price as there are no intermediary costs
• The business does not need to share its profit margin with intermediaries
• Products become very expensive once all the intermediaries have added their own mark-ups
• There is direct contact with the target market for feedback and improvements
• Sales staff provide customer information for future market research
• Selling through the internet allows smaller businesses to market their products all over the world
• Business' websites can serve as both a distribution method and a promotion method
• Well trained sales staff are able to promote products effectively and establish good relationships with customers
• Suitable intermediaries may not be available/ intermediaries may not be willing to sell the particular product on behalf of the manufacturer