ENTREPRENEUR

• CUSTOMER

  Making sure your marketing strategy is customer-focused instead of product-focused will allow you to understand your customers as people, not targets. It is much easier to sell a product to a customer if you know their wants and needs than trying to convince a customer to buy something that they don’t see as valuable.
• MARKETING MIX

  combined of the inputs which constitute "the company marketing system"
• elements of marketing mix

  product price place promotion
• product mix

  include those activities starting from the conception of ideas of a product till its final development
• product range

  related to item of same product
• Branding

  which distuinguish from similar product
• Product packaging

  wrapper or container in which product are packed
• Product service

  these include after sale service
• Price

  term of money,value for satisfaction
• Places mix

  physical distribution as well as channel of distribution
• Promotion

  implies informing the customers about the product and services and persuade them to buy.
• Elements of promotion mix

  advertising- throught newspaper, television

  personal selling- sales man(direct contact with customers)

  sales promotion- incentive,coupons,premiums etc.
• Marketing

  marketing is planning and delivering "goods and services" to consumer and business.
• Features of marketing

  needs and want -fulfilling the needs and wants of the customer.

  consumers value -tendency of the customer.

  exchange mechanism -has two side-buyer and seller,the medium of exchange between two.

  creating a marketing offer -providing complete information about the product and services.
• 7 C's of Marketing

  Customer

  Consistency

  Creativity

  Culture

  Communication

  Change

  Channel
• 7 P's of marketing

  Product

  Price

  Place

  Promotion

  Packaging

  People

  Process
• Consistency

  is essential to avoid sending mixed messages to the public, confusing them about your offerings, and possibly costing you sales. If customers are confused, they are not confident. If they are not confident, they are most certainly not going to make a purchase.
• Creativity

  These days advertising is ever-present, and consumers are becoming harder and harder to reach as ad-blindness starts to set in. Being creative in your marketing efforts will help catch the eyes you need to turn those views into sales. Look for innovative ways to get your message across in ways that are attention-grabbing, informative, and useful to potential customers.
• Culture

  In a global market, it is vital to consider culture. Not every culture behaves the same way to the same messages. Making assumptions about this can cause your company irreparable harm. Do your research, hire experts, and make sure you change your marketing message to deliver them to specific cultures with maximum effect.
• Communication

  goes hand-in-hand with creativity. The way you communicate with your customers affects how they think and feel about you, your brand, and your products or services. No one likes feeling like they’re being “marketed to.” Instead, you can communicate with your customers in a way that makes them feel valued
• Change

  Everything changes and your business is no exception to the rule. Effective marketing strategies change as needed to reflect current social, political, and even technological changes. Being flexible, adaptable, and proactive will help your business stay ahead of the curve and help you build a reputation as a trend-setter
• Channel

  The internet has changed how everyone interacts with businesses, products, brands, services, and even other people. Having a well-defined online presence allows companies to access a global market that is much harder to coordinate through traditional advertising channels. It also provides for hair-pin turn changes in any direction at an almost instantaneous pace if needed.
• Product

  is any physical goods or services, or idea that is created by an entrepreneur.
• Place

  refers to a location or the medium of the transaction.
• Price

  is the peso value that the entrepreneur assign a certain product or services after considering it cost.
• Promotion

  involve presenting the product and services.
• People

  when the needs arise to hire the people, he or she must identify the specific, neccesary job roles of employees.
• Process

  is the last additional in the market mix as marketers began to realize the importants of internal and external operation.
• major approaches of marketing

  commodity approach

  institutional approach

  functional approach

  behavioral system approach

  market structure conduct performance approach
• commodity approach

  the study related to the flow of certain commodity and its movement from the original producer to the consumer.
• Institutional approach

  studies the various agencies and business structures involve in the marketing processes
• merchant middle men

  take title and therefore own products they handle. they buy and sale for their own gain.