Psychology - Baddeley’s Study on Encoding

• Alan Baddeley (1966) conducted one of the best-known studies of encoding in memory
• Psychologists distinguish between stm and ltm
• we store but only rather briefly - for example, if you phone someone up you remember their phone number only while dialling but then number is forgotten; example of stm
• long term memories last longer and can retrieve them later on after hours, days or even years
• Aim : See if there was a difference in type of encoding used in stm and ltm
• Method : Participants were given lists to read aloud and recall immediately afterwards