2c

• Lawrence and Nohria's four drives


  is a motivational theory that suggests that people strive to balance four fundamental desires.
• Basis of the four drives


  • drive to bond, acquire, learn & defend
• drive to Bond


  The need to form relationships with others and gain a sense of belonging
• drive to Acquire


  is the desire to achieve rewards and high status.
• drive to Learn


  is the desire to gain knowledge, skills, and experience.
• drive to Defend


  is the desire to protect personal security as well as the values of the business. This drive is unique as it is a latent (inactive) drive which becomes active only in the face of a threat