Demonstrated that children can learn merely by observing the behavior of a social model, and that observing reinforcement of the model's behavior could affect whether or not a behavior was emulated
Social learning theory has been applied extensively to the understanding of aggression and psychological disorders, and is the theoretical foundation for the technique of behavior modeling
Suggest that using a particular product will make us popular and win the admiration of attractive people, which may lead us to model the behavior shown and buy the product
The highest level of observational learning is achieved by first organizing and rehearsing the modeled behavior symbolically and then enacting it overtly
Individuals are more likely to adopt a modeled behavior if it results in outcomes they value
Individuals are more likely to adopt a modeled behavior if the model is similar to the observer and has admired status and the behavior has functional value