Purpose of sales promotion

• Increase and improve the number of products and services sold to customers and increase the sales of products of the business
• Inform existing and new potential customers about the products and services of the business.
• Build long-lasting relationships with customers
• Persuade immediate purchases with potential customers
• Determine which sales promotion methods work the best at reaching the target market
• Provide customers with products and services equal to the value promoted in marketing communication.
• Remind the target market about current and new products and the availability thereof
• Reconnect with the existing target market
• Improve overall brand awareness of the business with existing and new potential customers
• Improve customer loyalty with the existing and new potential customers.
• Activate dormant customers to purchase products and services