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  • Sales promotion can be described as various marketing method that are aimed at improving consumer demand in particular products and services of the business.
  • A marketing strategy used by the business to promote products and services of the business through short-term attractive initiatives to stimulate demand and increase sales
  • The different methods of the marketing are designed to increase sales by persuading existing and new customers/consumers to buy the product of the business.
  • Sales promotion is used by the business to complement other/existing promotion methods
  • It refers to short-term customer-orientated strategies applied by the business to increase the sales of products and services.
  • Examples of Sales Promotion; Buy one get one free, customer loyalty cards, free gifts, joint promotion, point of sale promotion, discount coupons, free samples, bundle discounts, charity promotions, competitions, bulk purchases, social media deals, cashback promotions, sustainable/Green