W5

• Government Setting

  It is one of the primary settings of

  communication.
• STATE OF THE NATION. It allows the public to know the policy directions of the current government.
• PRESS BRIEFING - The government also other means communication, such as press briefings given by the presidential spokesperson or the press secretary to clarify issues related to specific
• OFFICIAL WEBSITE. They also use official websites

  which contain their mandate and the programs they carry out.
• Private sector refers to the

  business community, the people

  who are involved in the delivery

  of public services that include

  job creation and employment but

  are not government.
• DOWNWARD COMMUNICATION

  It is the flow of communication from higher to lower levels of authority.
• UPWARD COMMUNICATION

  It is initiated by the empowered member of the organization. They communicate with higher authorities to voice out their sentiments, opinions and sometimes creative suggestions for policies
• LATERAL OR HORIZONTAL COMMUNICATION

  It involves people from different

  departments at the same level of

  hierarchy.
• ELECTRONIC COMMUNICATION

  It involves the use of email that

  allows people to send messages

  to a single or multiple people

  almost instantaneously.
• BRAINSTORMING

  It aims to generate as many ideas

  as possible from organization

  members before arriving at a

  particular decision.
• FOCUS GROUP DISCUSSIONS

  (FDGs)

  It is to obtain feedback regarding proposed programs and projects. FGDs are facilitated by a member of the organization who is knowledgeable on the issues being discussed.
• TEAM BUILDING

  It promotes camaraderie and

  coordination among members.

  Its goal is to make everyone an

  effective member of the

  organizations.
• ORGANIZATION DEVELOPMENT - is used to bring about a structural and behavioral change in the organization and its member
• CIVIL SOCIETY SETTING

  It sees itself as the “third force”. It comes to complement government and business actions.
• Bantay Bata Foundation, Inc.

  It protect disadvantaged and at-risk children through a nationwide

  network of social services.
• Youth on the Rock

  A socio-civic, organization whose aim is to produce a

  generation of godly, patriotic, and excellent leaders towards nation

  transformation. It conducts free tutorial sessions for all school levels, leadership training programs and they offer scholarships for undergraduate studies.
• MASIPAG is a farmer- led network of people’s organizations, NGOs and scientists working towards the sustainable use and management of biodiversity through farmers’ control of genetic and biological resources, agricultural production and associated
• Interviews

  are used to assess the needs of individuals or groups served by them.
• Surveys

  using these require

  familiarity with

  different statistical

  tools both qualitative

  and quantitative.
• Policy Advocacy

  it involves lobbying, in

  which communicators

  interact with legislators to

  make recommendations

  regarding certain policies

  and programs.