Personal selling is a form of face-to-face selling in which the salesperson tries to convince the customer to purchase a product or service
It is a component within the marketing policy in which the salesperson uses their ability to attempt to sell the product or service to a potential customer.
In the process of conducting personal selling, the salesperson highlights the features of the product to convince the customer that the product would add value to their lives
The customer appreciates the personal touch and product knowledge of the salesperson and would be more likely to purchase it if an effective sales pitch is provided
Personal selling can also involve demonstrating the way the product works
The salesperson uses in-person interaction with potential customers to provide essential information on the product or service
Effective personal selling addresses the needs and preferences of the customer without making them fell pressured to buy the product or service
A well-trained sales person will offer the customer advice, information. recommendations and assist them in the decision-making process
