Social change

• What is it ?


  Beleifs/ behaviours change across a society
• How does conformity play a role ?

  • NSI

  - campaigns provide info on what other ppl are doing

  - ppl don’t wanna be left out + want to fit in so do the same

  • ISI

  - if majority do something ppl believe it is right so do the same
• How does obedience play a role ?

  • as obedience decreae fossil change increases
  • as ppl gain confidence to disobey authorative figures more do the same
  • One small instruction obeyed more difficult to resist another one
  • changws in the law
• What are the 6 stages to social change ?

  1. Draw attention
  2. consistency
  3. deeper processing
  4. augmentation principle
  5. snowball effect
  6. social cryptomnesia
• draw attention ?

  • make people aware there are other ways to do / think things e.g stand up to rules
  • rosa parks
• Consistency ?

  • synchronic and dychronic
  • giev the same message over time
• Deeper processing ?

  • consistency, committed , flexivility make people think about the topic
  • ( make people stop and think )
• Augmentation principle ?

  • extreme activity cause risk and dwmonstrate commitment
  • makes people pay more attention
• Snowball effect ?

  • increase numbers of people switch view more this happens the faster l the conversion rate
• Social cryptomnesia ?


  ‘Emory of social change but don’t know when
• evaluation ?

  1. Practical application
  2. most research is done in labs
  3. has to be a certain type of person to be consistent
• Practical application 


  Smoking ban

  • know how to change ppls opinjons
  • hars to measure + see