Propaganda techniques

• Advertisement


  A promotion of a product and service that can be seen in various forms of media, can also push certain ideas and points of view
• Propaganda


  Techniques used to influence opinions, emotions, attitudes, or behavior, systematic effort to manipulate other people's beliefs, attitudes, or actions by means of symbols, purpose: to benefit the sponsor, to persuade, appeals to the emotions, not the intellect
• • uses a well-known figure or celebrity who makes claims about the product or service.
  • endorsing an idea/product by a prominent person.

  Testimony
• • makes a claim that everyone else is using the product or service and that anyone who does not use it is missing out.

  Bandwagon
• • invites you to join the crowd.
  • “Everybody’s doing it!”

  Bandwagon
• involves “ordinary people” to make an impression that the product is for all social status.

  Plain Folk
• uses a symbol of respect or reverence to convey credibility or authority (cross, flag, or state figure).

  Transfer
• • taglines.uses words and expressions with positive connotations to describe the product or service.

  Glittering Generalities
• actually doesn’t explain the product or service logically.

  Glittering Generalities
• uses names that give negative connotations to describe its competitors.

  Name-Calling
• • only mention good things.
  • claims of only good things about the product or service as though it is flawless.

  Card Stacking
• • positive feelings or desires are connected to a product and user.


  Snob Appeal
• • transfers positive feelings we have of something we know to something we don’t.


  Snob Appeal
• shows an association of the product or service to superiority in social status or intellect.

  Snob Appeal
• examples of Snob Appeal

  • Sex Appeal (will make you attractive)
  • Love/Popularity (people will like you)
  • Fame (will get you attention)
  • Wealth (will make you rich)Power (will give you power)
• repeats messages or sounds within the ad or repeats the ad many times.

  Repetition/Catchy Slogan
• distracts audience and gives a reason to laugh often through the use of clever visuals and/or language.

  Wit and Humor
•  bonus awarded to consumer for purchase.

  Bribery