support for consistency

• who's work?


  Moscovici

  -calling blue slide green
• aim


  -to discover whether minority could influence views of larger group

  -investigate conditions needed for this to occur
• procedure


  -group of 6 American females

  -all with no colour blindness

  -2 of the group were confederates

  -all Ps shown 36 blue slides of different shades

  -consistent minority (C) - said green on all trials

  -inconsistent minority (C) - said green on 2/3 of trials

  -number of times naive majority said green was measured
• findings


  -consistent minority = 8% of trials showed minority influence

  32% of Ps said green at least once

  -inconsistent minority = 1% of trials showed minority influence
• conclusion


  minorities can be influential but only when consistent