minority influence

• minority influence 


  -form of social influence

  -where minority of people persuades others to adopt beliefs, attitudes, behaviours
• what does it lead to?

  -internalisation

  -private attitudes change as well as public ones
• influential behaviour styles 


  -consistency

  -commitment

  -flexibility

  -persuasiveness
• consistency


  -MI more likely to occur if minority members share same belief & retain it

  -make others consider their views
• commitment 


  -minority needs to show they're committed to cause

  -showing willingness to risk harm/showing their cause will benefit wider society
• flexibility 


  -minority must show willingness to compromise

  -otherwise thinking might be too rigid, dogmatic & unreasonable

  -must be willing to adopt their view by listening to counter arguments
• persuasiveness


  -minorities must attract others over to their position

  -by providing clear arguments
• minority influence + social change

  -minority groups play important role in facilitating social change

  -by influencing whole society to change its attitudes, behaviours & beliefs