strengths

Cards (5)

real world evidence  
-evidence supporting behavioural styles of minorities bringing about social change
-climate change
-gay rights...
conformity influencing social change
-social change can occur when majority influences minority through normative social influence
-passive process
-unanimous group more likely to bring about social change (conformity 32%>5% when dissenter present)
-larger group have more influence (32% with group of 6 > 12.8% with 2)
support for role of conformity in social change
-month long study in California
-experimental group: messages hung on people's front doors encouraging them to reduce energy consumption by saying other residents doing this
-control group: some houses received messages about energy use but no mention of other residents
-experimental group significantly reduced energy consumption
-conformity leading to positive change
obedience process influencing social change (disobedience) 
-disobedient role models can bring about social change
-Milgram's study with 2 disobedient allies who refused to give shock, disobedience dropped to 10%
obedience process influencing social change (obedience) 
-obedience can bring about social change through graduated commitment
-once small instruction obeyed, becomes more difficult to resist bigger ones
-'drift' into new kind of behaviour

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