social approach

• Informational social influence


  People conform to be RIGHT
• Normative social influence


  People conform to be LIKED
• Compliance


  'Going along with others' but not privately changing behaviour
• Identification


  Admire group, wish to be like them so we internalise their views and behaviours temporarily
• Internalisation


  Where people change their beliefs permanently (in private and public)
• Stereotype


  a widely held but fixed and oversimplified image or idea of a particular type of person or thing.
• Social comparison


  Once we have placed ourselves in a group, we compare our group to others (raises self esteem as being negative to others)
• Social identity


  a person's sense of who they are based on their group membership(s)
• Social categorisation


  The process of identifying a person as a member of a certain group because of features they share.
• Assumption


  A decision based on minimal knowledge
• Stereotype boost


  A positive of stereotyping where you feel good about yourself because you are stereotyped as being like other people who are well thought of.
• Self fulfilling prophecy


  A negative of stereotyping where people are labelled in a negative way so they start believing the label themselves and acting on it.
• Prejudice


  Negative thoughts about a person or groups of people based on limited information.
• Discrimination


  Taking action to exclude a person or group of people based on prejudicial thoughts.
• Groupthink


  Decision making in a group where members of the group do not challenge the group decision resulting on faulty decisions.
• what is one key assumption of the social approach?

  behaviour occurs in a social context.