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Bowler
Research methods
Correlations
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Cards (10)
Correlation
example
Correlations illustrate the nature of an association between two co-variables (the two measured variables in a correlational analysis).
They assess if there is a
link
/
relationship
between two things and can help us to understand:
What the
link
is
2. How
strong
the links is
Plotted in a
scattergram
Co-variables
on each
axis
Strength of correlation is indicated by a
correlation coefficient
ranging from
-1-
+1
Types of correlation
Negative
– as one variable increases the other decreases (r=-1)
No
– no relationship (r=0)
Positive
– as one variable increases so does the other (r= +1)
It is also essential to know what a correlation coefficient is, when to use it, and how to calculate it:
WHAT: A number between
-1.0
and
+1.0
that tells us how closely the co-variables in a correlational analysis are related.
It is also essential to know what a correlation coefficient is, when to use it, and how to calculate it:
(1)
WHEN
: The data is related (two scores from the same P) and
interval
(fixed units with equal distance between).
HOW:
Pearson’s r
(a
parametric
statistical test of correlation).
It is also essential to know what a correlation coefficient is, when to use it, and how to calculate it:
(2)
WHEN
: The data is related (two scores from the same P) and ordinal (ranked/ordered but the difference between each item is not the same).
HOW
: Spearman’s rho (a non-parametric statistical test of correlation).
Difference between correlation and experiment:
Correlation is a
non-experimental
method
Experiments:
Have an
IV
and
DV
Allow us to infer
causality
e.g. ‘the change in the DV was brought about by the change in the IV.’
Correlations
Don’t have any
manipulation
variables
Not possible to infer
causality
You must consider third party intervening variables e.g.
ice cream sales
and
murders
Strengths of correlations:
Good
preliminary
tool – can be used to assess strength and
direction
of relationship before conducting experiments.
Could suggest ideas for future research
Economical
Quick and easy to carry out
No need for
controlled
environment
Can use
secondary
data which saves times and money
Limitations of correlations
Can only tell us how
variables
are related but not
why
Lack of
experimental manipulation
and therefore control
Cannot demonstrate cause and effect and therefore can’t be sure which variable is
causing
the other to
change
Direction of
causality
difficult – i.e. caffeine and anxiety –
positive
correlation but which causes which?
Limitations of correlations
Confounding/
Third
variable problem e.g. Anxiety/
caffeine
/high pressure job
Misuse
of results
Issues above can lead to results being
misused
and
misinterpreted
Relationships
sometimes quoted as
facts
when they are not e.g. single parent households and crime – misquoted as a fact