In the second half of the 20th century, the cognitive approach and the biological approach emerged, focusing on the impact of mental and biological processes on behavior
An approach that believes a truly scientific psychology should only study things that can be observed objectively and measured, focusing only on behaviors that can be seen and studied using carefully controlled experiments
In the 1950s, the digital revolution gave a new generation of psychologists a metaphor for studying the mind, leading to the development of the cognitive approach
The biological approach has taken psychology to new levels scientifically, using sophisticated scanning techniques and genetic testing to investigate the link between brain and behavior