Benefits to society and the economy

• Despite the ethical concerns in Watson and Rayners research, there are clear benefits to society that contributes to affording the ethical costs
• Watson and Raynor 


  Study subjected to individual intense psychological distress, it highlighted the environmentally determinist nature of behaviour. Paved the way for multiple effective therapies, like aversion therapy and systematic desensitisation to be implemented to counter phobias and maladaptive behaviours.
• Watson and Raynor 


  benefits to society as less individuals will suffer from distressing stimuli or maladaptive behaviours that prevent them form working and avoiding jobs out of fear, adding economic benefit
• example of fear stopping someone

  being a pilot
• psychoactive drugs 


  mental illness is estimated to cost the economy around 22 billion a year (McCrone) and those who receive drug therapy provides greater economic benefits than psychological therapy
• benefits to society 


  implementation within schools - Mccalister et al - classical conditioning within schools - warm environment, attention form teacher, reduced swearing. better environment created

  loftus and Palmer - revolutionising the criminal justice system with the use of the cognitive interview, no more leading questions

  raine - localisation of brain function - preventing criminality