ao3

• strength- supporting evidence of conformity caused by NSI


  Asch's line study, afraid of disapproval so conformed.

  Explanatory power - conform because of desire to be liked
• weakness - NSI affected by individual difference

  nAffiliators more likely to conform, more concerned about being liked - Mcghee and Teevan.

  Lacks universailty and population validity
• nAffiliators


  individuals who have a strong need for social relationships
• strength- supporting evidence of conformity cause by ISI

  Lucas et al hard maths questions, harder they are, more likely to conform, believe others are experts.

  increases credibility of informational social influence
• weakness- explanation of conformity, separating NSI and ISI hard

  Asch, conformity decrease if non-conforming confederate is added. Could be ISI or NSI.

  Too simplistic to suggest they're different ideas, operate together in most real world situations
• strength - NSI, important real world application

  Linkenback and Perkins, 12 - 17 counties in Montana, most same age don't smoke message.

  Real world application and positive societal impact - health campaign