Destination management

• Dest. management - is a proffecional approach to guiding all of the efforts of a tourism destination place that has decided to use tourism activity as a main one.
• Roles of the Destination management organization according to UNWTO:

  1. Leadership and coordination
  2. Strategic planning
  3. Marketing and Promotion
  4. Sustainable Tourism Development
  5. Product Development
  6. Research and data management
  7. Stakeholder engagement and community relations
  8. Crisis management
  9. Capacity building and training