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Principles of management
Destination management
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Dest. management - is a proffecional approach to
guiding
all of the efforts of a
tourism
destination place that has decided to use tourism activity as a main one.
Roles of the Destination management organization according to UNWTO:
Leadership
and
coordination
Strategic
planning
Marketing
and
Promotion
Sustainable
Tourism Development
Product
Development
Research
and
data
management
Stakeholder
engagement and community
relations
Crisis
management
Capacity
building and
training
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