Principles of management

• Roles of the DMO in Destination Management:

  1. Leadership and coordination
  2. Planning and research
  3. Product development
  4. Marketing and Promotion
  5. Partnerships and Team-building
  6. Community Relations
• The 10 As of successful tourism destination:

  1. Awareness
  2. Attractiveness
  3. Availability
  4. Appreciation
  5. Access
  6. Assurance
  7. Activities
  8. Appearance
  9. Action
  10. Accountability
• What is Awareness in 10 As?


  Tourists' level of knowledge about destination
• What is Attractiveness in 10 As?

  Amount and geographical scope of destination's attractions
• What is Availability in the 10 As?

  How easy it is to arrange a trip (book a hotel, buy a tickets,), and number of channels for this (phone, mail, site, etc.)
• What is Access in the 10 As?

  How easy it is to move to and around destination.
• What is Appearance in the 10 As?


  How tourists see the destination when they first arrived and throughout their stay.
• What is Activities in the 10 As?

  How much activities it is available in the destination
• What is Assurance in the 10 As?


  The safety and security of the destination.
• What is Appreciation in the 10 As?

  Feeling of the level of welcomeness and hospitality.
• What is Action in the 10 As?

  Availability of long-term tourism and marketing plan for the destination.
• What is Accountability in the 10 As?


  The evaluation of performance by the DMO.
• Levels of DMOs:

  1. Country or national
  2. State, province, territory
  3. Regional
  4. County and city
• How Much there are ways for tourism planning process?

  1. Step-by-step (designed specifically for tourism),
  2. Meet-Analyze-report-approve
  3. Strategic management and planning techniques
  4. Balanced scorecard approach
  5. Scenario planning
• 8ps model:

  Product

  Price

  Place

  Promotion

  Physical appearance (Packaging)

  Programming

  Partnership

  People
• Elements of strategic purpose:

  • Mission and purpose
  • Culture and strategy
• Elements of strategic analysis:

  • PEST
  • Competition
  • Capability
• Elements of strategic choice:

  • Strategic options
  • St. direction and methods
  • St. Evaluation
• Elements of strategic implementation:

  • Organizing and resourcing
  • Managing and monitoring
  • strategy in action