Internal environment

• Resources to be analyzed for a resource audit of an entity?

  1. Human resources
  2. Financial Resources
  3. Environmental and Social Resources
• For Human resources there are 3 performance indicators:

  1. Performance management (KPI)
  2. Reward Management (bonus schemes, profit sharing, etc, etc)
  3. Succession readiness (ability to meet staff needs in future)
• Financial resources performance indicators:

  1. Profit and loss (Revenue earned/costs incurred)
  2. Share prices
  3. Revenue per available room (rooms revenue / rooms available)
  4. Efficiency (ration of outputs to inputs)
• Environmental and social resources performance indicators:

  • Cooperation with locals
  • Cooperation with non-governmental organizations
  • Employee wellbeing
  • Water usage
  • CO2 emissions
  • Eco-labels
• What is portfolio analysis (with examples)?

  It is an evaluation of company's products in terms of market shares and market growth. Gives an answer are they well balanced with a particular view to the future.
• Boston consulting group matrix (BCG):

  • Stars - (Big market share, big market growth)
  • Question mark (Small market share, big market growth)
  • Cash Cow (Big market share, small market growth)
  • Dog (Small share and growth)
• Stages of product life-cycle analizys:

  1. Introduction
  2. Growth
  3. Maturity
  4. Decline
• Core characteristics of introduction phase:

  1. Ignorance and skepticism of customers
  2. None or little competition
  3. Changes in quality and design, unproven quality
  4. High advertising amount and high price
• Core characteristics of growth phase:

  1. Bigger awareness of product from customers
  2. Growing competition
  3. Improve of quality
  4. More massive production, economies of scale starts
  5. Reduce of the price of marketing
• Core characteristics of maturity phase:

  1. Mass interest from Customers
  2. Competition of customers choice
  3. High reliability (quality)
  4. Low production costs
  5. Segmentation of audience, competitive strategy
• Core characteristics of decline phase:

  1. Customers seek for new products
  2. Saturated market
  3. Initial product is overtaken by new products
  4. production over capacity
  5. Marketing seek to re-launch
• for S and W in SWOT it may be good to conduct internal analysis:

  Resource audit, performance monitoring, evaluation of products
• For O and T in SWOT it may be good to make external analysis:

  PEST + Competitive environment