focused on quantitative methods. treating employees like a resource with little power.
hard human resource management
suited to factories
pros and cons of hard hrm
+managers are in full control- employees cant innovate
soft human resource management
focused on qualitative aspects like employee satisfaction and well being, in a participtive and collaborative enviroment
soft hrm
employees are treated as individuals with aspirations (maslowesteem and belonging needs)
soft hrm is suited to small businesses that operate in niche markets. and choose creativity and innovation over profit (flat and decentrilised structure)