Strengths and weaknesses of Bandura, Ross and Ross (1961)
+ Controlled environments & standardised procedure - replicable, resulted in reliable findings.
+ Children were matched into groups according to their normal levels of aggression, ensuring that a group was not naturally more/less aggressive than another.
- Children were tested in an unfamiliar environment & may have guessed the aims of the research - demand characteristics.
- Researchers deliberately exposed small children to aggression without questioning the long-term effects on the child's behaviour - ethical issues.