Normally located near a residential area and a highway
Operating hours are usually from early evening to midnight
Coffee shops
Characterized by a fast-food service
Décor is simple and prices are relatively low
Located in an office building or shopping mall
Rent is high
Operating hours are from early morning to early evening
Staff are often minimally trained
Cafeterias
Located in shopping centers and office buildings
Self service, limited menus of soups, entrees, desserts & beverages
Require large preparation area, staff minimally trained
Beer and wine may be offered
Fast service is necessary
Operating hours will depend on the location
Gourmet restaurants
Higher initial investment than other restaurants
Require an expensive ambiance and décor
Cater to those who want a higher standard and are willing to pay the price
Menu and wines are carefully planned and the staff are highly trained
Evening period is the main emphasis
Ethnic restaurants
Feature the food of a specific region or country
Can be Chinese or classical French cuisine
Décor usually has an ethnic motif
Fast-food restaurants
Have increased in the past 20 years as people have become more mobile
Franchising is common
Limited menu with low prices
Operate for long hours and generally for seven days a week
Deli shops
Provide delicatessen food service, combining traditional delicatessen cold meats and cheese with takeout sandwiches, salads, and similar items
Capital investment is low
Have low labor costs because only one or two owners and employees are involved
Buffet restaurants
Established on a completely self-serve basis
An "all you can eat" hot and cold food for one price
Transportation restaurants
Natural link between transportation and food service
Generally found along auto and bus transportation routes
Food cost percentage
Used to measure a restaurant's marketing success. Calculated by dividing the cost of food by the sales for that same period and then multiplying it by 100
Average guest check
Another profitability measure used in restaurants, representing the average spending per guest
Break-even point
1. Fixed costs / Contribution margin
2. Fixed costs are those that remain the same regardless of volume
3. Contribution margin is average check less variable costs
Recreation
The process of giving new life to something, of restoring something
Leisure
The productive, creative, or contemplative use of free time
Types of organized recreation
Government recreation agency
Voluntary non-profit organization
Private membership organization
Commercial recreation enterprises
Employee recreation program
Armed forces recreation
Campus recreation
Therapeutic recreation services
Theme parks
Concentrate on one dominant theme which may be historical, cultural, or geographical
Create an atmosphere in which the visitor is likely to experience fantasy, glamour, escapism, prestige, and excitement
Water parks
Specialized type of theme park
Feature wave pools, slides, chutes, shows, and other forms of water-based play and entertainment
Fun centers
Developed in heavily populated metropolitan areas
Range from children's play, gymnastics, to family party centers, video game arcades, and big restaurants with game areas
Sports tourism
The purpose is to participate directly in a form of sport or attend sports events as a spectator
The evolution of tourism depended on the existence and development of attractions
Classification of attractions
Historic houses
Museums and galleries
Wildlife attractions
Castles
Botanical gardens
Steam railways
Visitor centers
Country parks
Leisure parks
Physical environment of attractions
Natural environments such as forests, mountains and national parks
Built environments not originally designed for visitors but adapted due to increasing popularity
Indoor or outdoor environments
Ownership of attractions
Owned and managed by organizations, trusts, and individuals working in the public, private, and not-for-profit-sectors
Admission policy of attractions
Some charge admission fees while others are free to the public
Appeal of attractions
May appeal to a local market, regionally, nationally, or internationally. Domestic tourists usually dominate the market
Size and capacity of attractions
Differ in land coverage. Some are housed in small buildings while others occupy several hectares. Designed for mass tourists are able to receive a large number of visitors
Composition of attractions
Located in or around a specific point such as a capital city. Some follow a line or route. Events may be found in one venue or occur in a variety of locations as part of a festival
Environmental impact of attractions
Caused by visitors raise a number of issues for managers of natural, built, and event attractions
Destination planning
Attractions function more effectively when they are clustered together
Renewal and innovation
Principal concept in tourism business
Areas affecting the future of tourist attractions
Management
Marketing
Product development
Interpretation and communication
Revenue generation for attractions
Other than ticket sales, attractions can generate revenue through several means. Efficient management is necessary for success
Marketing of attractions
Significant in the success of attractions. Includes promotion, advertising, pricing, products, and distribution channels
Product development for attractions
A process in which managers engage in innovations that tend to develop new concepts and use new technology
Significant brand themes in interpretation and communication
The role of technology known as "high tech"
The role of personal interaction known as "high touch"