•Nisbett et al. (1993)found that in the US,homicide rates for white males were higher in the south than in the northdue to a ‘culture of honour’ attitude i.e. their response to impulsive aggression was a learnt norm.•This was supported in a later study byNisbett et al. (1996)who found thatwhen white males from thesouth were insulted in a research situation, they became more aggressive than white males from the north.The ethological views aggression as instinctive therefore ethological explanations can’t explain how culture can override innate influences.