An experiment is internally valid when the effects on the dependent variable are due to the independent variable
Manipulation check
Evaluates how well the experimenter manipulated the experimental situation, determines whether subjects followed directions and were appropriately affected by our treatments
Threats to internal validity
Statistical conclusion validity
Selecting the wrong statistical test
Improperly using a statistical test
Drawing the wrong conclusions from a test
External validity
An experiment is externally valid when its finding can be extended to other situations and populations
Requirements for an externally valid study
The experiment must be internally valid
The experimental findings can be replicated
Generalizing data across subjects
The findings can be extended to a larger group than the sample which is critical to the validity and usefulness of experimental findings
Research significance
A study achieves research significance when its findings clarify or extend knowledge gained from previous studies and raise implications for broader theoretical issues
Extraneous variables are uncontrolled in real world settings
They can modify the influence of our individual
Aggregation
The together and averaging of data to increase external validity, combining the results of experiments with different subjects and methodologies increases the generality and external validity of our findings
Types of aggregation
Aggregation over subjects
Aggregation over stimuli or situations
Aggregation over trials or occasions
Aggregation over measures
Meta-analysis
Uses statistical analysis to combine and quantify data from many comparable experiments to calculate an average effect
Nonreactive measurements
Increase external validity by working to minimize reactivity in experiments, Develop unobtrusive measures: nonreactive measures
Field experiment
Manipulation of independent variable and observation in a natural setting
Naturalistic observation
Can validate or add substance to previously obtained laboratory findings
Possible causes of a nonsignificant outcome
Confounding
Weak manipulation of the IV
Inconsistent or flawed procedures
Ceiling and floor effects
Accept the outcome, don't reframe your result as "almost significant"