TIME-TESTED PRINCIPLES IN WRITING- Use clear and concise sentences. On average, a sentence is 18 words long.
2. Avoid redundancies, wordiness, cliches, and hifalutin language.
3. Avoid excessive use of “there” and “it” structures.
4. Use precise vocabulary. Be accurate and condense lengthy phrases into fewer words.
5. Be consistent with your pronoun’s point of view.
6. Avoid sexist language.
7. Use an appropriate level of formality. More formal texts use an academic tone while less formal ones usually use
a personal or colloquial tone.