PURCOM

• latin words for communication


  communicare/communis
• means "to share" or "to make common."


  communicare
• translates to "common" or "shared."


  communis
• exchange of information, ideas, or feelings between individuals or groups.


  communication
• involves the transmission of information, ideas, emotions, or messages from a sender to a receiver. It is a dynamic and complex process that can be broken down into several key components


  Process of communication
• the originator of the message, encodes the information


  sender
• content or information being communicated


  message
• putting the targeted message into appropriate medium which may be verbal or non-verbal depending upon the situation, time, space and nature of the message to be sent.


  encoding
• important step in the communication process as wrong and inappropriate encoding may defeat the true intent of the communication process


  encoding
• medium through which the message is transmitted.


  channel
• person or audience for whom the message is intended.


  receiver
• receiver's process of interpreting and understanding the message.


  decoding
• response or reaction of the receiver to the sender's message. It allows the sender to gauge the effectiveness of their communication and helps in clarifying any misunderstandings. It can be verbal, non-verbal, or written


  Feedback
• have been developed to help understand and analyze the complex process of communication. Different models highlight different aspects of communication, emphasizing the roles of senders, receivers, messages, channels, and feedback. Here are a few notable models

  Models of Communication
• often referred to as the rhetorical model of communication


  Aristotle Model
• three elements of persuasion of Aristotle Model


  ethos, pathos, and logos
• refers to the speaker's credibility and ethical appeal. Aristotle believed that for effective communication, the speaker must establish their credibility with the audience. This involves demonstrating expertise on the subject, displaying good character, and conveying a sense of trustworthiness. It helps build a foundation for the audience to believe and be persuaded by the speaker


  Ethos
• focuses on the emotional connection between the speaker and the audience. Aristotle recognized that emotions play a crucial role in persuasion. To be persuasive, the speaker should evoke emotions that resonate with the audience. This could involve using stories, anecdotes, or language that stirs the audience's feelings, creating a more compelling and memorable message.


  Pathos
• involves the use of logic, reasoning, and evidence to support the speaker's argument. Aristotle believed that a persuasive message must be wellorganized and supported by relevant facts, examples, and rational arguments. Logos appeals to the audience's intellect and encourages them to think critically about the message


  Logos
• a political scientist and communication theorist, proposed a simple and influential model of communication that is often summarized by the questions "Who says what in which channel to whom with what effect?"


  Lasswell's Model
• aspect focuses on the sender or source of the communication


  who
• refers to the message itself. It involves the content, information, or ideas that the sender is trying to convey


  says what
• channel represents the medium or means through which the message is transmitted. This could include face-to-face communication, written communication, broadcast media, or any other channel. In which way is the message being communicated?


  in which channel
• addresses the audience or receiver of the message. Understanding the characteristics, attitudes, and attributes of the audience is crucial in communication. To whom is the message directed


  to whom
• final component considers the impact or effect of the communication. It involves examining how the message influences the audience, what reactions or responses it elicits, and whether it achieves the intended goals. What is the outcome or effect of the communication


  with what effect
• linear and transactional to some extent, but it doesn't explicitly incorporate feedback or the dynamic nature of communication. It is particularly known for its simplicity and applicability in analyzing various forms of communication, especially in the field of political communication and media studies.


  lasswell's model
• may be considered somewhat basic compared to more complex models, it provides a straightforward framework for asking essential questions about the communication process and understanding its key components.


  Lasswell's model
• also known as the

  Shannon-Weaver model of information theory, wasdeveloped byClaude Shannon and Warren Weaver in 1949. This model is often referred to as the"mathematical" or "engineering"model of communication. It focuses on the transmission of information from a sender to a receiverShannon-Weaver's Model
• originator of the message. It could be a person, a computer, or any entity that produces and sends the information. In the context of information theory, the sender is often referred to as the information source


  sender (information source)
• s responsible for converting the message into signals or code that can be transmitted through a communication channel. This could involve the use of language, symbols, or any other encoding method

  encoder (transmitter)
• medium through which the encoded message is transmitted from the sender to the receiver. It could be a physical channel (like air for sound waves or cables for electrical signals) or a non-physical channel (like radio waves for wireless communication).


  channel
• refers to any interference or distortion in the communication channel that may affect the accuracy of the message transmission


  noise
• responsible for converting the received signals or code back into a form that can be understood. The decoder's role is to interpret the message and make it meaningful.

  decoder
• destination of the message. It is the entity that receives and decodes the message. The receiver could be a person, a computer, or any device capable of understanding the information

  receiver
• linear and sender-receiver-focused model that provides a foundation for understanding the basic components of the communication process, particularly in the context of information theory and telecommunication systems


  shannon-weaver
• a communication theorist, proposed a model of communication known as the "SMCR" model in the book "The Process of Communication: An Introduction to Theory and Practice." Berlo's model is more comprehensive than earlier models and incorporates factors related to the source, message, channel, and receiver.


  David Berlo's Model
• e is the sender or initiator of the communication process. This element involves the person or entity who wishes to convey a message. The effectiveness of communication can be influenced by the source's credibility, knowledge, and communication skills.

  source
• is the information or content that the source wants to convey. It could be in the form of thoughts, ideas, opinions, or any other expression. The clarity and appropriateness of the message are crucial for effective communication

  message
• refers to the medium or means through which the message is transmitted from the source to the receiver. It can be verbal (spoken or written words) or non-verbal (body language, visual cues). The choice of channel can impact how the message is interpreted

  Channel
• the individual or audience for whom the message is intended. The receiver interprets and decodes the message, and their understanding may be influenced by factors such as perception, background, and cultural context

  Receiver