Behaviourists support the use of animals in research, behaviourists suggested that learning is the same in all species so animals can replace humans in experiments
Negative reinforcement is when someone/something produces behaviour that avoids something unpleasant, this increases the chance the behaviour will be repeated
Skinner conducted experiments with rats in specially designed boxes.
The box had a lever, a bowl and an enclosed chamber, if the lever was pulled the camber opened and food came out. The rat noticed that every time it hit the lever food came out.
In other variations of the Skinner box the rat had to preform the same task to avoid an unpleasant stimulus (shock)
-Gave scientific credibility as it focused on measurements of behaviour in labs, these studies emphasized the importance of replication so has a scientific status
-Principles of conditioning have real life application, operant conditioning is used in the token economy system in places like prisons.