Implies a comparason between two unlike things withous using "like" or "as" to highlight similarity.
Similie
Compares two different things using "like" or "as."
Personification
Descriptive language that appeals to the sentences, creating mental images for the reader or listener.
Hyperbole
Exaggerated statement or claims not meant to be taken literally.
Irony:
The use of words to convey a meaning opposite to their literal interpretation.
Oxymoron
A combination of contradictory or opposing words.
Puns
A play on words that exploits multiple meanings or similar sounds of a word.
Repetition
The recurrence of words, phrases, or sounds for emphasis.
Colloquialism
Informal expressions or language commonly used in everyday conversation.
Diction
The choice and use of words and phrases in speech or writing.
Regiser
The level of formality or informality in language, determined by the context and audience.
Connotation
The emotional, cultural, or personal associatons and meanings that are attatched to a word or phrase, beyond its literal or dictionary definition.
Emotive Language
Use of emotionally charged words or phrases to evoke strong feelings or reactions in the audience.
High Modality
Language or expressions that convey a high degree of certainty
Imperatives
Verbs or phrases used to give direct commands, instructions, or reqiests.
Jargon
Specialised technical language used within specific fields or professions.
Superlative
An exaggerated or hyperboplical expression of praise created through adjectives and adverbs.
Anaphora
A word or phrase is repeated at the begining of successive clauses or sentences. It is used to create emphasis, evoke emotion, and make a point more memorable.
Epistrophe
Repetition of a word or phrase at the end of successive clauses or sentences. Similar to anaphora, epistrophe is used for emphasis and retorical impact, but it places the repetition at the end of the sentence
Polysyndeton
Conjunctions are used in quick succession within a sentence or between sentences. This creates a flowing and often rhythmic effect.
Asyndeton
Opposite of Polysyndeton, is the diliberate lack of conjunctions.
Tricolon
3 parallel elements for emphasis
Logos
Appeals to the audience's sense of logic and reason
Appeals to the authority, credibility or character of the speaker/writer; often (mis)identified as appealing to the ethics or values of the audience, but it is only truly 'ethos' in the classical rhetorical sense if, in doing so, the speaker reveals or implies their own moral character
Topoi are common or recurring themes, structures or rhetorical strategies; these includes the structures listed above, as well as strategies such as black and white fallacy, or archetypal themes such as a 'David and Goliath' or 'Big Brother' scenario