Consider the publication date to understand the temporal context. Some feature articles may be time-sensitive, while others may provide timeless insights
Analyse the publication platform, whether it's a traditional newspaper, magazine, online outlet, or a specialized publication. Different platforms have different standards and expectations for content
Connects the message to family values, emphasising the impact on families or appealing to the audience's desire to protect and nurture their loved ones
The tone of a feature article can vary from informal to formal, striking a balance between professionalism and reader engagement. It may be empathetic, reflective, or enthusiastic, depending on the subject
The voice is typically authoritative, conveying expertise, and may involve a narrative style for storytelling. It aims to be engaging, adaptable, and adjusted to suit the article's purpose, content, and audience
Listing clearly orders points of argument with recognisable markers (e.g. Exhibit A, firstly/secondly etc.) while layer adds layers of complexity to preceding points