A03

• limitation- stereotyping

  • culturally bias- prejudice against certain groups
  • for example an IQ test during WW1 claimed african americans were genetically inferior
  • leading to incorrect preconceptiosn and unfair discrimination alongside stereotyping which would have continued beyond WW1
• strength- indigenous psychology

  • increased understanding on culture bias
  • led to more native researchers being used to conduct research and interpret results
  • producing more accurate and culturally relative findings not altered by a lack of understanding on bias
• limitation- not all behaviour affected by culture bias

  • although differences in obediance (milligram) seen across individualistic and collectivist cultures
  • universal behaviours still exist
  • elkman et al demonstrated facial expressions for anger, guilt, disgust were relatively universal
  • to fully understand behaviour should loook at culture bound and universal research